Three Sectors of Industry

Architecture Pre-Visualization 

Before the creation of architecture the architect may employ a person who would create a pre-visualization of what their plans would look like once build. Those employed would get the blue-prints / plans of the building and talk with the architect until the look of the building is confirmed – then still images like below are created to give the finished building a nicer atmosphere / to make it more dramatic then just a simple building. The collection of images below are very atmospheric they use colour and the time of day to bring out different moods to the buildings. The Pre-viz of the architecture is important as it can sometimes be a tool to gain access to land / or show clients who have order work from the architect. The creator of these works must convey the finished look of the building in a way which will be received well and to show its originality / its presents. Virtual ‘pre-visualization’ are also created as footage of all around the building can be created – giving a better chance to present the final look of the building to those interested in it.

Important to this field is working in a photo-realistic way so that those that are meant to see the pre-visualization can get a very realities view of how the final building will look. The creators of such work will need to have strong software skills in order to model, texture and add lighting to create beautiful and also – if there is an opportunity to, to make create pre-visualizations,

(First two image source: http://www.architecturalvisualisation3d.co.uk/)

Documentaries

3D digital environments can be used well in documentaries. One reason why, this that if the footage you need is to expensive to build or impossible to capture such as an event from history – or a murder scene. 3D animation can present this to the audience without to much detail (bloody details) get straight to the facts – simplifying a scene also is another reason for documentaries to include these animated digital environments. In the example below, a video which was created to show employees the correct way / safety and security regulations of that job. The video is able to communicate well because of the minimalist style of the animation – different angles which cannot be accessed with a live footage can be achieved with this method. Another – more creative use of digital environments is to present the audience with a visual guide of a subject being discussed in a documentary – to give the the audience an idea of what things were like to something they cannot fully grasp without visuals – or complicated topics made more interesting and communicated in a way that anyone can understand – such as the creation of the world and to show a scientific view of how the earth looked at creation.

The use of 3D digital environments to explain a complex topic in documentaries is a very popular way of engaging the audience further and taking them in that world. It can also help explain better / or engage there interest such as the Queen’s route through London – The use of 3D and motion graphics to give the animation that vintage look – means that it can be stylish as well as informative like the safety documentaries (images below.) 3D animation / Digital environments can be created to look photo realistic which is perfect for creating spectacular images for documentaries such as Walking with the Dinosaurs which let the audience appreciate / and fully show them what scientists, or archaeologists felt life was like back then.

To get into this industry, you would be working with television, however there are many documentary films which may require the same skills. Other than learning 3D environment software – working in motion graphics / info-graphics can give the animation more personality than a standard digital environment and be more creative in the way they explain the subjects discussed on the documentaries. Although having the ability to create detailed work like that of Walking with the Dinosaurs – animators/ Modellers / VFX artists can use their skills to create something such as this. To get a job in this industry the creator of the documentary will often seek out the artist and share ideas together:  “The traditional model of producing a documentary starts with a broadcaster or a producer with an idea, who then seeks alliances. Typically, the most active broadcasters in this format.” (http://opendoclab.mit.edu/funding-models-for-documentary-part-1-the-audiovisual-documentary-arnau-gifreu) Having the connections to meet these people.

Photo: A Darwinopterus flies through a Jurassic forest in an image from the movie Flying Monsters 3D

Musuems – Augmented Reality / Interactive (THE FUTURE?)

Anothre area – similar to documentary, is the future for Digital Enviornments to be used in Museems with innovative technology. Currently, technology is evolving and new jobs are being created / ideas created to use technology in new and exciting ways. One way which I looked into was through Augmented Reality. Augmented reality places animation/ environments over the top of the real wold – which makes viewing 3D environments or animations completely different from before – the audience are no longer just viewing a piece of work but actually apart of it. Furthermore Interactive software and occulus rifts are begin introduced into the picture as the world desire for interactive technology isn’t going unnoticed.

Below are a couple interesting ways that digital environments are being made for museums / art galleries – the video with the room which has been created from the famous painting by Van Gogh, the creator enter this in a competition but expressed that he felt could be used for art galleries – creating a new role for 3D animation and famous art works to send the viewer into another world. The first video, shows how projection on sandbox of a dam, is a way for the audience to interact and push news of learning. The role of the creator of such works would be to in cooperate a museums aim to educate and using 3D software to build new environments (not just photo – realism, or though this could could be used in a museum more as a straight forward diagram.) The creator would need to think of innovative ways that could push digital environments further – letting audience become part of the museum. When working in this field – the creator would need to understand coding / or collaborate with those that understand the new innovative technologies and input other ideas of how Digital environments can progress in the future for Museums and or Art galleries. This technology could also mean in the future people will be able to visit museums and art galleries from their home.


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